September, 2011 The Metropol riverside apartments identity. The Metropol is a new development on the Swan River in the heart of East Perth. This luxurious tower of modern apartments overlooks the river and a new waterfront precinct featuring cafes, restaurants, bars, shops and moorings. Designed to suit young, cosmopolitan people who enjoy the bustle of inner-city life, The Metropol is the newest in vibrant urban living in the heart of the Perth foreshore. The location of the development next to the East Perth Power Station influenced the identity design for The Metropol, with floors and penthouses being named after famous electrical physicists throughout history. The ohm symbol is central to the brand identity, paying homage to the site’s rich history.
